A selection of our completed projects with clients.
A comprehensive field market research project for the eyewear sector in Egypt. The project included field surveys across multiple areas, studying consumer behavior and purchasing patterns, analyzing key competitors, and identifying market gaps and growth opportunities. Result: A detailed report with 17 research axes identifying expansion opportunities and targeting priorities.
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Restructuring the sales team for a major distribution company. The project included: analyzing the current structure, designing a new control system using CRM, precisely distributing geographic territories, and setting clear performance indicators for each job level. Result: 35% increase in market coverage and notable reduction in responsibility conflicts.
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A specialized workshop on expansion feasibility studies implemented in collaboration with Benha University. The workshop covered the practical methodology for building a feasibility study from scratch: financial analysis, marketing evaluation, risk assessment, and exit planning. Attended by 18 trainees from entrepreneurs and managers.
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Business activation lecture at the Damietta Chamber of Commerce. It addressed Damietta market-specific challenges, the importance of adapting to changing market requirements, and how to turn constraints into opportunities. It focused on separating existing expertise from mental barriers that prevent development.
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A specialized training program for a medical marketing team in cooperation with the Medical Services Workers Syndicate. The program covered: marketing basics in the healthcare sector, building HCP relationships, medical product strategies, and medical presentation and persuasion techniques. Concluded with an official syndicate recognition ceremony.
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Oversight and participation in the launch event for the new COMPASS company. The role included providing management and marketing consultations before the launch, developing the competitive positioning plan, and managing media presence at the event. This project exemplifies EG Markter's approach of accompanying projects from idea to execution.
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